CT1
Product
PR & Editorial Support
Branding Support
Event Support
UK
2024
Limitless EJS worked with CT1 to create PR articles, radio scripts, and engaging social media content, boosting brand awareness and positioning them as a leader in construction solutions. Through a tailored, multi-channel approach, we helped CT1 connect with a wider audience and strengthen its online presence.
Summary
We collaborated with CT1 to craft impactful PR articles that showcased their innovative products and leadership in the construction industry. In addition, we developed engaging radio advert scripts that communicated their brand message to a broad audience, raising awareness within the trade sector.
Our support extended to writing compelling social media captions, helping CT1 connect with its audience while highlighting their unique offerings. This consistent content strategy enhanced their visibility and reinforced CT1’s reputation as a trusted industry pioneer.
Challenge
A key challenge was ensuring the PR articles and radio scripts conveyed CT1’s core message in a way that would resonate with their target audience across different platforms. Maintaining a consistent tone and style while appealing to both trade professionals and a broader public was crucial.
Additionally, creating social media captions that captured attention and drove engagement within the competitive construction industry posed its own set of challenges, requiring creativity and a deep understanding of the audience's needs.
Solutions
We overcame these challenges by working closely with CT1 to craft content that aligned with their brand values and effectively spoke to their audience. By tailoring the messaging for both PR articles and radio scripts, we ensured consistency across all channels while maintaining strong engagement.
For social media, we developed a strategy that focused on highlighting CT1’s unique products in a way that was both informative and engaging. This approach helped drive higher engagement and positioned CT1 as a go-to brand within the construction industry.
