Powered Now
Technology
Influencer Marketing
UK
2024
Managing Powered Now’s influencer partnerships involves overseeing the entire process, from identifying and onboarding the right influencers to coordinating campaigns that align with the brand’s values and goals. I ensure seamless communication, monitor performance, and deliver results that drive brand growth and engagement.
Summary
Managing Powered Now’s influencer partnerships involves carefully vetting influencers to ensure they align with the brand’s values and goals. I oversee campaigns to maintain consistent messaging, protect the brand’s reputation, and maximise results. By monitoring performance and building strong relationships, I ensure each collaboration is authentic, strategic, and impactful.
I handle all contracts, ensuring clear, professional agreements that safeguard both parties, while also managing budgets to deliver cost-effective, high-impact campaigns. With my expertise, brands can trust their influencer marketing is well-managed, risk-free, and focused on driving meaningful results.
Challenge
Before we stepped in, Powered Now faced challenges managing their growing influencer partnerships. With a small team, keeping up with the demands of selecting the right influencers, coordinating campaigns, and maintaining consistent communication became overwhelming. This lack of dedicated oversight risked missed opportunities and inconsistent messaging.
By not having someone to oversee these collaborations, it was difficult to ensure a seamless, fuss-free working relationship with influencers. Staying in constant contact to track progress, resolve issues, and align efforts with the brand's goals was a challenge, making it harder to fully leverage the potential of their influencer marketing.
Solutions
The solution was a dedicated, hands-on approach to managing Powered Now’s influencer partnerships. By taking charge of vetting influencers, coordinating campaigns, and ensuring consistent communication, we streamlined the entire process. Our team is available at all times of the day to address any issues that arise, ensuring quick solutions and fuss-free management.
This level of accessibility and easy communication between the team, influencers, and Powered Now has become invaluable. It ensures that everyone stays aligned, nothing is overlooked, and all parties are satisfied. With contracts, budgeting, and ongoing relationships professionally managed, they have a reliable system that saves time and maximises the impact of their collaborations.
